Fomofy

Fomofy is a fashion shopping app for iOS and Android, built by our team for Kreative Motion Ventures. Generic feeds ignored size, body type, and taste, so discovery felt like noise. Fomofy builds the feed from each shopper’s own signals instead, and shows curated homegrown labels one piece at a time. Keep it or pass.

The feed learns from what you keep and what you pass. That only works if every product is described the same way the shopper is, so each piece carries its fit, fabric, colour family, and occasion, and the ranking compares like with like.

Skin-tone matching detects tone and undertone, maps it to a palette, and flags which colours complement or clash, which powers a “best for you” filter. Virtual try-on overlays a garment on a photo the shopper uploads. Both went after the most common reason for a return.

Brands bring their catalogues in through Shopify. Orders, shipping across several couriers, returns, and brand payouts each sit behind a single interface, so adding a courier or a payment rule does not mean touching order code.